Performance Subaru

1810 Durham-Chapel Hill Blvd. ,
Directions Chapel Hill, NC 27514

  • Call or Text Sales: (888) 856-4619
  • Service: (877) 890-7505
  • Parts: (888) 377-1664

Subaru Volume Leader in the Triangle!


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Performance Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

PTA Thrift Shop, Chapel Hill/Carrboro Public School Foundation
United Way of the Greater Triangle, Chapel Hill/Carrboro Meals on Wheels, Habitat for Humanity of Orange County, Compass Center for Women and Families, Chapel Hill Senior Center
Family House at UNC Hospitals, UNC Lineberger Comprehensive Cancer Center, Duke Cancer Institute, Duke Cancer Patient Support

Subaru Love Promise Heart

Love Promise Stories from Performance Subaru

Supporting Veterans and Their Families!  –  Joseph E

Supporting Veterans and Their Families!

Veterans Count, a program of Easterseals, NH, provides emergency financial resources to veterans, service members and their families when no other resource is available in order to maintain their health, dignity and over all well being. This year, for the second consecutive year, Belknap Subaru chose Veterans Count as their “Hometown Charity” as part of their Subaru Share the Love program. The money donated will allow Veterans Count to offer a hand up to our brave service members and their families. Through a one-of-a-kind Care Coordination model and the generosity of Belknap Subaru, we are able to fill in the gaps between what our veterans receive in services and what they deserve. Some examples of what our services can provide are, gas cards to assist a veteran getting to and from work, a security deposit for a soldier at risk of being homeless, and one-on-one case management and support to ensure that those who deserve it can access and maximize their VA benefit. None of our services would be accomplished without our community partners like Belknap Subaru.

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive- August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cameron Park Elementary School in the Orange County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

What a salesperson should be like  –  Cosby W

What a salesperson should be like

Back in late 2002, my wife and I decided it was time to purchase a Subaru because of it's safety and reliability. The vehicle was to be my wife's, so she was the one spearheading the search and trying to talk to anyone about it. We went to four different dealerships. The first three, each salesperson listened to what she would say, but then talk to me. None of them even knew what they were talking about when it came to the Forester. Then we walked into the fourth one and met Fred Flack. My wife's speech started as normal, and when she finished he turned to me, shook my hand and said it's nice to meet you, but if you want to walk around and browse I need to work with your wife. We knew we were buying a car that day right at that moment. Fred talked to my wife like a person, he listened to her concerns, knowledgeably answered her questions, and showed her what she wanted to see and not what he wanted to show her. He didn't sell the typical "female" features of the car, because she didn't care about them. When they were done, we did in fact drive off in our new 03 Forester, and that started our relationship with Fred. Since then, when we felt it was time to get a new Subaru, we would call Fred and give him the basics then meet him and fine tune what we wanted. With the exception of some personal sales, all of our Subaru's have been bought from Fred. In total, we've bought six different Subaru's from him since 2002. Thanks Fred, you made this possible.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Performance Subaru supports Meals on Wheels  –  Matthew S

Performance Subaru supports Meals on Wheels

Performance Subaru partnered with Chapel Hill/Carrboro Meals on Wheels [CHCMOW] in 2014 at the $5000 level, becoming the first ever wheels sponsor, ensuring seniors in southern Orange County had daily hot nutritious meals. CHCMOW also benefited from the annual Subaru "Share the Love" event, receiving $2500 in donations. Local and national publicity has not only helped raise awareness of the need to provide nutritious meals to Orange County seniors, but has also helped raise thousands of dollars used to purchase food and provide delivery transportation. View a short video: Meals on Wheels and Subaru - See more at:

7th Annual Performance Subaru Charity Dog Show  –  Kelly S

7th Annual Performance Subaru Charity Dog Show

The Performance Subaru team loves the thriving community we live in. While we enjoy providing outstanding customer service on all things Subaru, we also excel in helping out organizations and charities in fun and innovative ways. We recently held our 7th Annual Performance Subaru Dog Show, which was a huge success! Taking place January 10, we were able to raise $2,000 to benefit the guaranteed-adoption center Paws4ever. We received $500 from WQDR radio and $454 in donations through calendar sales. The Performance Subaru team matched the funds raised, rounding up for a total of two grand! We would also like to thank all of the dogs (and their owners) who participated in our 7th Annual Dog Show. It seems safe to say that everyone in attendance had a blast! Freckles was the Best in Show winner, receiving a $100 grand prize. We would also like to congratulate the following winners who also received $50 prizes: "Best Small Dog" Freckles, "Best Big Dog" Randolph, "Best Costume" Bee Bee, "Owner Look Alike" Cory & McKensie. To see more pictures, visit the Performance Subaru Facebook Page. For a full list of upcoming events, activities, special offers, new Subaru models, and more, subscribe to our monthly newsletter!